“Redefining motherhood, transforming generations”

We advocate for children-friendly cities as well as offer personalized experiences and guides on Parenting.


Water, sanitation and Hygiene

The UN General Assembly Resolution 70/169 (2015), recognizes that the human right to sanitation entitles everyone, without discrimination, to have physical and affordable access to sanitation, in all spheres of life, that is safe, hygienic, secure, socially and culturally acceptable and that provides privacy and ensures dignity We believe that children are part of human race and deserve dignity. We champion for inclusion of children in Toilet matters through provision of baby changing facilities in public spaces, design of child-friendly pit latrines and hand washing practices among children and caregivers


Information is power! Investing in early childhood nutrition is a surefire strategy to a healthy nation. We work with industry best nutritionists and lactation experts to educate parents on when to feed, what to feed and how to feed. We offer breastfeeding support from the first latch and complimentary feeding guides from the first meal.  

Children in Cities

If a city is great for a 3 year old, it’s great for everyone! Children constitute a third of the current urban population. By 2050, 70% of world children will live in cities. We advocate and design child-friendly cities to ensure that children grow, learn and thrive in cities.


They say, Home is where the heart is. So is HURT! We work with industry best paramedics   to equip caregivers with the knowledge, skills and confidence to care for their children incase of accidents at home.



Poor sanitation is one of the leading causes of deaths globally. Children under the age of 5 years are particularly vulnerable to poor sanitation attributed by the number of diarrhea, malnutrition, stunted growth and even deaths. In Kenya, Diarrhea is the third largest cause of mortality and morbidity after neonatal causes and pneumonia.