As a copy editor with experience in SEO, my job is to ensure that the content I work on is not only grammatically correct but also optimized for search engines. One common phrase that I have come across is “no agreement was.” While this phrase is correct grammatically, it can actually be detrimental to your SEO efforts.
When we say “no agreement was,” we are using the passive voice. The passive voice puts the emphasis on the object of the sentence rather than the subject. In this case, the object is “agreement.” When we use the passive voice, we are not showing who or what caused the action. This can make the sentence less clear and less engaging for readers.
More importantly, the passive voice can hurt your SEO efforts. Search engines prefer content that is written in the active voice. When we use the active voice, we are showing who or what caused the action. This makes the content more engaging and easier to understand for readers. As a result, search engines will be more likely to rank your content higher in search results.
To illustrate this point, let`s look at an example. Here are two versions of a sentence:
Passive voice: “No agreement was reached by the two parties.”
Active voice: “The two parties did not reach an agreement.”
In the passive voice example, we are not showing who or what caused the action. The sentence is also longer and less engaging for readers. In contrast, the active voice example is shorter, clearer, and more engaging. It shows who caused the action (the two parties) and is more likely to rank higher in search results.
So, what can we do instead of using “no agreement was?” We can rewrite the sentence in the active voice. Here are a few examples:
– The two parties did not reach an agreement.
– There was no agreement between the two parties.
– The negotiations failed to produce an agreement.
By using the active voice, we are showing who or what caused the action. This makes the content more engaging and easier to understand for readers. It also helps improve your SEO efforts by making your content more search engine friendly.
In conclusion, while “no agreement was” may be grammatically correct, it is not the best choice for your SEO efforts. By using the active voice, you can improve the clarity and engagement of your content, while also improving your chances of ranking higher in search results.